Executives from Paramount, Walt Disney Co and Comcast Corp, which operate several major streaming services, have in recent weeks spoken with the U.S. retail giant, according to the report.

Walmart+ membership costs $12.95 per month and currently includes free shipping on orders and discounts on fuel as well as a free six-month subscription to Spotify's premium music service.

Paramount, Disney, Comcast and Walmart did not immediately respond to Reuters' requests for comment.

(Reporting by Praveen Paramasivam in Bengaluru; Editing by Krishna Chandra Eluri)