Crimson Tide : Preliminary Results to 31 December 2021

Crimson Tide plc

Preliminary Announcement of Results to 31 December 2021

Crimson Tide plc ("Crimson Tide" or "the Company"), the provider of the mpro5 solution, is pleased to announce its unaudited preliminary results for the year ended 31 December 2021.

Financial Highlights

• • Revenue increased by £0.6m to £4.1m (2020: £3.5m)

• • Annual Recurring Revenue (ARR) increased by 24% to £3.8m (2020: £3.1m)

• • EBITDA break-even (2020: £0.9m) following investment in platform and marketing

• • Capital fund raise yielded net £5.6m

• • Cash at year-end amounted to £5.7m (2020: £1.2m)

Operational Highlights

• • Continued sector expansion for mpro5

• • Master Services Agreement with Compass Group

• • Cisco Meraki partnership

• • Project wrkrz development

• • Talent acquisition in development, marketing and international

Barrie Whipp, Executive Chairman of Crimson Tide, commented:

"The year was transformational for Crimson Tide as, for the first time in our history, we completed an institutional and private investor fund raise to support the next chapter in our growth. mpro5 continued to perform well with strong revenue growth, and we reached annualised recurring revenue of c£4m just after year-end. Our focus is now on sector and international growth, particularly in the United States and Northern Europe. The new versions of mpro5 for tradespeople and healthcare will certainly expand our market and we are excited to develop our "one platform, many apps" strategy with the new hires and investments afforded by the fresh capital. Our key target is to double Annual Recurring Revenue in the medium term. Partnerships with organisations such as Cisco will assist us domestically and internationally to achieve our goal."

About the Company

Crimson Tide plc is the provider of the full-service mobility platform mpro5. mpro5 is delivered on smartphones, tablets, and PDAs, and enables organisations to digitally transform their business and strengthen their workforce by smart mobile working. mpro5 is hosted in the cloud on Microsoft Azure. The Company's contracts are provided on a long term, contracted subscription basis and clients can immediately experience a return on their investment.

mpro5 is used in over 260,000 sites in logistics, transportation, healthcare & retail.

Enquiries:

Crimson Tide plc

Barrie Whipp / Luke Jeffrey

finnCap Ltd (Nominated Adviser and Broker)

Julian Blunt / James Thompson - Corporate Finance Andrew Burdis - Corporate Broking

Alma PR (Financial PR)

Josh Royston

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Chairman's Statement

The year saw a fundraise of £5.6m net of expenses which was transformational for the Company. It has provided us with the ability to invest in human resources, to continue with tech development plans and marketing activity as well as allowing us the freedom to add tradespeople (project wrkrz) and healthcare

(mpro5rx) to our offering. We are refining and upgrading our mpro5 platform to deal with the requirements of our existing and potential clients. We have also been able to add appropriate marketing activities for the first time in our history which the team is confident will add to our exposure, both nationally and internationally.

Our annual recurring revenue (ARR) has increased to over £4m post year-end and this KPI is our focus to drive the business forward. Our aim is to grow ARR through a range of methods: -

• • Increasing our footprint in existing verticals

• • Introducing our trade version of mpro5

• • Monetising our patient healthcare version of mpro5

• • International expansion

• • Future vertical market versions of mpro5

As can be implied from the above we have ambitious targets through which we are looking to grow this key metric and we are targeting an overall doubling in ARR over the medium term. Our market knowledge and research tell us the above mechanisms are available to us and underpin our confidence in the achievability of this target.

Margin remains at c80% and churn has been low. Diversification of the revenue model across our three brands will accommodate more dynamic growth as we also look to cement our traditional long-term enterprise revenue. mpro5's cash generation tempered our cash burn, however larger investments in

software and marketing are planned during 2022. Our Balance sheet is strong, and we have taken the decision to shorten our amortisation profile on Intangible software assets to seven years.

Current expenditure is focused on development (£2m in the coming months on platform and apps) and a further £1m on marketing in the UK and US. Development expenditure will vary later in the year as we balance the requirements for apps and the platform, however the single platform upgrade should be largely complete by the end of 2022. We aim to invest in the opportunity with our new Cisco Meraki partnership, however our planned spend of c£1m is dependent on a reliably functioning sensor supply chain.

Developments internationally included new contracts in Scandinavia as part of our Master Services Agreement with Compass Group. Food quality is at the heart of Compass' offering, and we are pleased to

continue to expand across their international footprint. Compass trades in forty-five countries and mpro5 is only currently used in four of them; it is pleasing to note that mpro5 now processes school meal data and advises Compass on performance across the UK. We continued to expand our contracted revenues further with existing customers, thanks to our excellent service and relationships. Our office in Raleigh, North

Carolina is operational, and we are building a pipeline including the World Federation of Haemophilia in Canada for our healthcare version of mpro5.

Project wrkrz has made progress and we have a working app with many of the features we designed, with further versions to come. Our branding and go to market campaigns are undergoing their final iterations and we will announce a new brand for the application in the coming weeks. Market research has helped us refine the application and we are combining the engine of this product with mpro5's existing technologies.

10% of UK employment is provided in the trades and increasingly this skill base is become smarter and more professional in terms of the use of technology. Of course, our tradespeople application will evolve internationally, however our focus is currently only on the UK & Ireland.

Our partnership ambitions have expanded due to our nascent relationship with Cisco Meraki. We are the solution to the "what happens now?" data endpoints of Meraki cameras and sensors and this gives us the opportunity to attach ourselves to Cisco's global name and marketing engine. Our IoT offering continues to be piloted in rail and it is only the speed of client decision making that is holding us up. We are developing our sensor offering further in anticipation of demand from the Cisco Meraki community. Cisco has over 270 locations in eighty-eight countries.

From our group marketing efforts, we are seeing wider demand for our core mpro5 solutions. With an expanded marketing team and budget, we are optimistic that more MQLs (marketing qualified leads) will convert to SQLs (sales qualified leads).

Challenges have included recruitment and we are not alone in seeing the effects of competition for technical staff and wage inflation. As expected, in seeing our team grow to forty-eight staff members we have been bedding in new staff as well as tasking external contractors and outsource firms. In summary we are extremely busy with development and marketing, while our operational infrastructure is well set, save for a few extra hires. Our product focus has aided us in a "one platform, many apps" strategy and we are pursuing this with optimism and determination. Underpinning our ambition is a growing and stable customer base which provides high levels of profitable, recurring revenue. Our goals and investment decisions are based on areas where we know there is demand for our solutions and feedback to date supports this. We are expanding marketing and deploying capital and 2022 will see a full year of a Company accelerating its growth. The Board looks to the future with confidence.

Barrie RJ Whipp

Founder & Chairman

Chief Executive Officer's Statement

Fresh capital allowed us to proceed with investments in our technical, marketing, and international departments. We have remained pragmatic in an ever-changing talent acquisition landscape, attracting the right talent to deliver our three-year strategy and beyond. We have also leveraged our partner and contractor networks to accelerate the implementation of our strategic objectives - namely investing in new product offerings, partner marketing, and growing internationally.

With user testing of our new consumer (Project Wrkrz) & healthcare (mpro5rx) offerings complete and third-party research positioning us as a disruptor in these spaces we begin to target the new revenue streams they offer. These opportunities, coupled with the growing mpro5 enterprise pipeline gives the Board reason for optimism.

Our partner strategy with Cisco places us uniquely within their Meraki marketplace, and I believe mpro5's unrivalled ability to provide digital workflow and a "single pane of glass" will lead to exciting opportunities in the coming months across Europe and the Americas.

Our international revenue acquisition is underpinned by our Master Service Agreement with Compass Group leading to a number of mpro5 rollouts across Northern Europe. Having provided mpro5 to Compass UK for many years culminating in them becoming the largest mpro5 customer, we remain excited as these opportunities mature and subscriptions grow.

Luke Jeffrey

CEO