Crimson Tide plc announced that James Richard Joyce will join the Board as an Independent Non-Executive Director. James is a chartered accountant and experienced corporate finance director with significant experience of the AIM market. Since 2005, he has been a corporate finance director at WH Ireland, the broking and corporate advisory firm.

James was previously a corporate finance director at Sigma Capital (2000 - 2005). James qualified as an ACA and has formerly held positions at the London Stock Exchange and Arthur Andersen, the global accounting and advisory firm. James will chair the Audit Committee following the completion of this year's audit.