Cumulus Media announced that the Cumulus Podcast Network will now provide brand suitability and safety measurement across the Cumulus Podcast Network through Barometer. Barometer provides brand-suitability measurement and contextual targeting unique to the podcast space. The team built an AI engine to analyze podcast content and report on content suitability based on the GARM (Global Alliance for Responsible Media) framework as well as contextual targets in alignment with the IAB content taxonomy 3.0. Marketers and media agencies are now able to review podcasts to ensure they meet their brand?s safety and suitability standards.

Brands are also able to monitor their ad-buys during and after the campaigns to ensure their standards are being upheld.