DB Corp. Limited announced its association with Dale Carnegie & Associates, Inc. to add value to the business, to launch the Dainik Bhaskar School for Media Education (DBSME). The school is aimed to provide an exclusive career program designed for DBCL professionals and help build a pool of modern media professionals for the company and industry at large. This association will assist DBCL's expansion program, and Dale Camegie's know-how will benefit DB Corp's employee to hone their skills. In phase 1 the emphasis will remain on training programs which will begin first with the Editorial and Ad Sales team of the Bhaskar Group. This program will cover a synopsis of the whole industry, which in turn will help the company to gain a competitive edge over its peers.