De La Rue : C3i Europe Partnership Announcement

De La Rue Authentication specialises in the development and delivery of secure product identification solutions and 'track-and-trace' software, catering to the needs of both government agencies and commercial enterprises. Our objective is to address the challenges posed by counterfeit goods and to facilitate the collection of revenue and excise duties.

We are pleased to announce a partnership with C3i Europe Limited, the renowned intelligence-driven company actively engaged in combating global grey market activities.

C3i Europe has established a reputable presence in the field of brand protection enforcement, serving a diverse array of well-known brands, including consumer electronics, toys, professional broadcast equipment, luxury fashion, sports goods, pharmaceuticals, computing, multi-brand manufacturers, global certification, and 'final mile' logistics companies. Their operations span across the UK, Europe, North America, Latin America, and the Asia Pacific region.

Promoting De La Rue's best-in-class brand protection solutions - PURE™, IZON®, and Traceology®, is the focus of C3i Europe. This will enable brands to combine physical and digital security solutions with enforcement, to provide a comprehensive brand protection strategy.

As Jim Mathieson, the Founder and CEO of C3i Europe, rightly puts it, "A partnership between De La Rue & C3i makes a lot of sense. Brands, commercial organisations, and IP lawyers are increasingly seeking effective end-to-end solutions for Brand Protection and this combined offering will deliver tangible positive impact for brands globally."

We eagerly anticipate the opportunities our collaboration will bring in the future.

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