De?Longhi announced Eliza Woolston Sheffield as the new President of De?Longhi America. Sheffield will report to Mike Prager, CEO of De?Longhi Group North America. Following years of continued expansion and growth for De?Longhi in North America, Eliza will advance the company?s business in the United States and Canada in this newly established role.

Sheffield will be responsible for the future direction, growth and day to day operations, including the company?s De?Longhi and Braun Household brands. As a champion for growth and innovation, Sheffield brings a wealth of expertise from the premium and specialty home and appliance categories, with more than 25 years of experience and success across a range of businesses and functions, from start-ups to large, blue-chip branded companies. Sheffield most recently served as the President of BlueStar Appliances and was responsible for substantial growth within the premium line of specialty kitchen appliances during her decade-long tenure.

Prior to BlueStar Appliances, she held a range of marketing leadership roles with well-known brands and companies, including General Mills, Method Products, and award winning and marketplace hit, Flip Video. In addition to her extensive experience, Sheffield holds a bachelor?s degree in history from Yale University and a Master of Business Administration from the Harvard Business School.