DecideAct A/S has chosen DecideAct to provide a digital platform and expertise to support the execution of their 2030 strategy. As Denmark's leading animal protection organization, Animal Protection Denmark helps animals in need, stops animal abuse, and fights for a respectful and sustainable relationship between animals, humans, and nature. Animal Protection Denmark is a voluntary organization that is mainly funded by private donations.

The association has just under 70,000 members, 250 employees, and a large network of volunteers throughout Denmark. The association helps injured and distressed animals, monitors compliance with animal legislation, and works strategically to ensure that legislation in Denmark and the EU is designed in the best interests of animals. Animal Protection Denmark also guides consumers to more animal-friendly purchases and works with producers and retailers to promote better animal welfare.

In addition, the association carries out extensive information and knowledge-sharing work to empower people to give animals the best possible life. The history of the association updates to 1875.