Data marketing group Dékuple has announced the acquisition of a majority stake in advertising strategy consultancy Le Nouveau Bélier, an expert in retail marketing, a sector that has been growing rapidly since 2020.

This merger, which will create synergies between Dékuple's data-driven skills and Le Nouveau Bélier's branding and advertising expertise, will enable us to create a unique global support offering for retail players", explains

Le Nouveau Bélier is a profitable company, with an annual gross margin in excess of three million euros. The company will be consolidated in the Dékuple Group accounts from July 1, 2023.

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