Sep 29, 2009

- To start operations in October -

KARIYA (Japan) - DENSO Corporation today announced that it has established an aftermarket sales company in Russia. The new company, DENSO Sales RUS LLC., will start operations on Oct. 1, 2009.

The new company will help increase DENSO's sales channels for products including spark plugs, as well as develop and implement sales promotion strategies.

"We believe Russia is a promising market and this new company will help us expand sales of our aftermarket products," said Yukihiko Murakami, DENSO's managing officer responsible for aftermarket sales.

DENSO Europe B.V. and DENSO International Europe B.V. provided the new company with its capital of 300,000 euro (approximately US$0.4 million).

Profile of new company
1.Name:DENSO Sales RUS L.L.C.
2.Location:Moscow, Russia
3.President:Nobuyuki Tamaki

(while serving as the Director of Sales Division in DENSO Europe B.V.)
4.Establishment:August 20, 2009
5.Capital:300,000 euro (approx. US$0.4 million)
6.Ownership:99 percent owned by DENSO Europe B.V. and 1 percent by DENSO International Europe B.V.
7.Sales:12 million euro (approx. US$17.2 million planned for fiscal 2010)
8.Employees:7
9.Business description:Aftermarket sales and marketing in Russia
Profile of DENSO Europe B.V.
1.Name:DENSO Europe B.V.
2.Location:Weesp (on the outskirts of Amsterdam), The Netherlands
3.President:Shigehiro Nishimura
4.Establishment:February 1973
5.Capital:1.36 million euro (approx. US$1.9 million)
6.Ownership:100 percent owned by DENSO International Europe B.V.
7.Sales:2257.09 million euro (approx. US$3227.6 million)
8.Employees:273
9.Business description:Regional headquarters of DENSO group companies in Europe, aftermarket sales operations in the Europe
Profile of DENSO International Europe B.V.
1.Name:DENSO International Europe B.V.
2.Location:Weesp (on the outskirts of Amsterdam), The Netherlands
3.President:Shigehiro Nishimura
4.Establishment:May 1991
5.Capital:914.86 million euro (approx. US$1.3 billion)
6.Ownership:100 percent owned by DENSO Corporation
7.Business description:DENSO's holding company in Europe

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global supplier of advanced technology, systems and components. Its customers include all the world's major carmakers. Worldwide, the company employs approximately 120,000 people in 32 countries and regions, including Japan. Consolidated global sales for the fiscal year ended March 31, 2009 totaled US$32.0 billion. DENSO common stock is traded on the Tokyo, Osaka and Nagoya stock exchanges. For more information, go to www.globaldenso.com, or visit our media website at www.densomediacenter.com.

*Exchange rates used are US$1.43 per one euro, at the end of August 2009 for convenience only.

Billion is used in the American sense of one thousand million.