DG Innovate Plc announced the appointment of Peter Bardenfleth-Hansen as Chief Executive Officer. Peter Tierney, the Company's previous Chief Executive Officer has moved to a Non-Executive Director role. Peter Bardenfleth-Hansen is a seasoned executive in the electric vehicle and mobility industry.

Peter spent almost 10 years at Tesla, during which he held increasingly senior sales roles within the organisation. His role in drawing attention to Tesla at Copenhagen's December 2009 Conference on Climate Change, led to him being Tesla's first hire in Scandinavia, where he successfully led the launch of the Roadster. He progressed through the ranks at Tesla and ultimately became Nordic Director in 2013, overseeing a team of 160 people, with geographic responsibility for Scandinavia as well as the Nordic and Baltic regions.

In December 2016, Peter became the Director of EMEA business development at Tesla where he oversaw all business expansion throughout Europe, the Middle East and Africa. In 2015, he was given a 6-month special assignment to Japan where he was tasked with restructuring management. Peter is now advising on mobility and invests in numerous private mobility companies, including Fenris Motorcycles and Viggo.

He has also been a member of the board of directors of Volta Trucks and Zaptec since October 2020 and has also been the chairman of Viggo since May 2019.