(Alliance News) - Digital360 Spa announced on Monday the acquisition of a majority stake -- 51 percent -- in E-Markettools SAS, a Colombian marketing agency with more than 18 years of experience in the technology sector. With the new transaction, this makes nine companies acquired in the LATAM region by Digital360.

E-Markettools is an agency that specializes in both traditional Marketing and lead generation in the B2B sector, with a focus in the technology sector. Major clients include some of the largest multinational players in the ICT world as well as important local clients.

The agreement provides for the sale of 51 percent of the shares for a consideration of approximately EUR650,000 including the pro-rata NFP calculated at closing. To these amounts may be added an earn-out component based on the achievement of certain economic results in the current fiscal year.

E-Markettools reported revenues of about EUR1.5 million in 2022 with a reported Ebitda margin of about 10 percent and a debt NFP of about EUR70,000.

"This acquisition, together with the other two already completed in Colombia - ImpactoTic and X3Media-, aims to replicate the Demand Generation model successfully fine-tuned in Italy, which involves the synergistic combination of ImpactoTic's digital publishing assets with E-Markettools' skills in event organization and digital marketing services, together with those in MarTech & SalesTech of X3Media," reads the company's note.

Launched last fiscal year and still in the evolution and development phase, Digital360's international expansion path intends to develop the business and growth model already successfully tested in Italy, consolidating highly fragmented markets that share a single language, Spanish, with the possibility of leveraging a single shared team and platform.

The agreement between the parties provides for active involvement, in continuity with the current situation, of the current shareholders and managers in the future management of the company for at least three years after the acquisition. In addition, the board of directors will consist of three members appointed by E-Markettools and four members appointed by Digital360.

Finally, the agreement provides for the possibility for both parties to exercise cross-options to buy or sell the remaining 49 percent of E-Markettools from the time of approval of the financial statements for the year ending Dec. 31, 2026.

Digital360's stock on Monday closed at a par at EUR5.32 per share.

By Chiara Bruschi, Alliance News reporter

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