Accelpath, Inc and DNA Brands Inc. Agree to Enter into New Joint Venture Agreement
May 20, 2016 at 09:15 am EDT
Share
Accel Brands Inc. aka Accelpath, Inc. and DNA Brands Inc. announced that the two companies have agreed to enter into a new joint venture agreement to focus on the sales, marketing, product development, cross branding and brand extension activities of DNA Brands existing brand portfolio, primarily DNA Energy. The new joint venture will focus on the following: Reintroduction of DNA Energy Drinks in various domestic and international markets across a broad range of distribution channels. Collaborate on new product development and the development of brand extension opportunities around the DNA Energy IP -Hemp/CBD energy shots and functional beverages, consumables, spirits and other related products. The goal of the new venture is to leverage each company’s collective experience and resources to reinvigorate and re-energize the DNA Energy brand. The new venture intends to move DNA Energy into the future with a direction and focus that will enable it to remain competitive with other brands in the sector, while also opening new doors and creating new opportunities for the brand to enter other areas of product development and distribution where the company can extract the most value out of the brands intellectual property, by taking advantage of new trends and innovations in today’s retail marketplace.
DNA Brands, Inc. is a holding company. The Company offers its products under the DNA Energy Drink brand name. DNA Energy Drink is a proprietary blend of ingredients in four flavors: citrus, lemon lime, sugar-free citrus and cran raspberry. It sells a line of five carbonated blends of DNA Energy Drink, Citrus, Sugar Free Citrus, Original (a combination of Red Bull and Monster energy drinks), Cryo- Berry (a refreshing mix of cranberry and raspberry) and Molecular Melon (a cool and refreshing taste); as well as three milk-based energy coffees with fortified with Omega 3, which include mocha, vanilla latte, and caramel macchiato. The Company also owns DNA Tags, which is a third party blockchain verified technology used in the medicinal packaging industry.