Accel Brands Inc. aka Accelpath, Inc. and DNA Brands Inc. announced that the two companies have agreed to enter into a new joint venture agreement to focus on the sales, marketing, product development, cross branding and brand extension activities of DNA Brands existing brand portfolio, primarily DNA Energy. The new joint venture will focus on the following: Reintroduction of DNA Energy Drinks in various domestic and international markets across a broad range of distribution channels. Collaborate on new product development and the development of brand extension opportunities around the DNA Energy IP -Hemp/CBD energy shots and functional beverages, consumables, spirits and other related products. The goal of the new venture is to leverage each company’s collective experience and resources to reinvigorate and re-energize the DNA Energy brand. The new venture intends to move DNA Energy into the future with a direction and focus that will enable it to remain competitive with other brands in the sector, while also opening new doors and creating new opportunities for the brand to enter other areas of product development and distribution where the company can extract the most value out of the brands intellectual property, by taking advantage of new trends and innovations in today’s retail marketplace.