Dollar Tree, Inc. introduced its new retail media network, Chesapeake Media Group, an innovative platform for brands to engage with their customers in a personalized and ultra-targeted digital experience like never before. The key benefit, backed by insight and analytics, offers brands the ability to instantly connect with shoppers, contributing to purchase decisions in real time. The Company's Family Dollar brand also announced its partnerships with Swiftly and Aki Technologies to support the new digital platform, which offers consumer packaged goods (CPG) Brand partners with fully-managed services through ad placements on the refreshed Family Dollar mobile app and FamilyDollar.com. As part of this offering, the Chesapeake Media Group provides full-funnel solutions and closed-loop reporting. Key strategies include promoted items, category takeovers, brand experiences, premium advertisements and coupon placements, personalized videos, static interstitial advertisements, expandable rich media and standard banners, along with analytics that optimize performance to maximize results.