DoubleVerify Holdings, Inc. (NYSE:DV) is looking for M&A. Nicola Allais, Chief Financial Officer said, "So in a nutshell, what DV does is we work with advertisers to ensure that their digital ad transactions, so when they buy a social media ad or an ad on connected television or an ad in the open Internet, we ensure that transaction, that ad transaction is brand-safe. So the ad ends up in a brand-safe environment. The transaction itself is fraud-free, so the ads aren't fraudulent, and they're viewable and viewable by human beings.

So we provide basically verification services. We ensure the integrity of that ad buy and that it aligns to that advertiser's prescribed rules and criteria around brand safety, viewability, et cetera. We do this across, as I noted, social media networks, so places like Meta and TikTok and YouTube across basically every major connected TV platform, the open web, mobile app, mobile web, if it's a digital environment, we're either there or going to be heading there soon.

So we do that pretty broadly. We do it for some of the biggest brands in the world, folks like Unilever, Mondelez, Colgate, large media brands and basically 500 of the top 1,000 brands around the world, we work with at some level. How our business has changed and how our software and how it's seen by CMOs and marketers has changed, is that we started off really protecting ad spend, ensuring that those ads reviewable, that they are in a brand-safe environment".

And that was the real focus. So think of it like we were really protection. We're almost like ad integrity insurance, right, making sure that this is protected.

What's evolved over the last few years is what advertisers saw is when they took garbage out of the system, when they took the stuff that wasn't viewable or that wasn't brand safe or was fraud, what they found what was left remarkably performs better, right? So we kind of started digging further into that path and saying, well, if we're removing stuff and helping drive performance, what else can we tell them about that transaction that will help them drive performance. That led to things like pre-bid solutions like ABS, which allow us to pre- filter certain very granular targeting segments, allow us to build tools like Attention which now measure how users are engaged to help drive better outcomes.

So we really have evolved over the last few years from a protection business to a protection and performance business that is really driving better outcomes for advertisers. Matthew Cost: That's a great overview. I want to stay high level for a little bit before we dive down into a bunch of interesting things you touched on there.

I mean let's talk about what you're seeing in the ad market. I mean it's kind of a mixed environment out there. It felt like we were at a moment of really great uncertainty last fall, things have gotten a little better, but it's still -- there's areas of strength and weakness.

So I guess in your conversations with advertisers, what are hearing from them in terms of like their level of confidence? Are there pockets of strength or weakness that you're seeing? And then what are advertisers' priorities this year?

Mark Zagorski: Yes. I think some of the characterization of the market you just mentioned there is true, which is it's a little bit all over the place. Last year, for sure, people entered the year very concerned, right?

There was concerns about interest rates. War in Ukraine was still top of mind. There was lots of challenges going to be a lot of challenges going to be a little bit of confidence.

So in a nutshell, what what are advertisers' priorities in the year. I think some of the market is a little bit of the characterization of the market, which is it's a few of the characterization of the market. I just mentioned there is true,which is it's a little bit of the light, right?

There was a little bit all over the light, right? There were concerns about interest rates. There was concerns about interest rates".