DoubleVerify announced an expanded partnership to provide program-level measurement solutions across over the top (OTT) devices, including Connected TV (CTV). This new development in streaming verification will enable NBCUniversal advertisers to measure brand safety and suitability, and content performance at the program level. With this partnership, advertisers will benefit from media quality measurement and additional insights at the show level.

All measurement and insights will be enabled through a data collaboration integration between NBCUniversal and DoubleVerify. Expanded partnership benefits will include: Program Level Classifications Powered by AI: Leverage DV?s AI technology to classify show-level content in order to increase transparency and measure brand safety and suitability across devices, including CTV. Comprehensive Streaming Insights: Analyze campaign performance using new metrics such as programming details, genre, ratings and much more.

Detailed campaign reporting will be available in DV Pinnacle?, DV?s industry-leading, unified service and analytics platform. Independent Measurement: Brands can rest assured that their ads are authenticated by an independent, third-party measurement provider. The solution will utilize DV's Video OmniTag technology and NBCUniversal's proprietary data clean room.