Dur Hospitality unveiled Nur by Makarem, its new 3-star hotels brand during its participation at the World Travel Market London as part of the Saudi Tourism Authority's pavilion. Nur by Makarem will convert, operate and manage 3-star hotels in Makkah and Madinah, providing hotel owners the opportunity of having their facilities re-branded to correspond with the Nur standard, fully transforming the facility and services in record time. Nur draws on Makarem's long-standing experience and world-class services, adding value to the 3-star hotel segment. Nur?s viable business model will also contribute to the sustainability of the 3-star hotels sector while ensuring its adherence to international standards. By launching Nur by Makarem, Dur affirms its commitment to position Saudi as a leading regional tourism and hospitality destination. Nur is another milestone added to the company's achievements, alongside the recent completion of the full renovation of Makarem Ajyad Hotel.