East African Breweries Limited specializes in the production and marketing of beers and spirits. The group's activity is organized around 4 sectors:
- brewing and sale of beers: Tusker, Bell Lager, Pilsner, Guinness, White Cap, Senator and Allsopps names;
- production and sale of spirits: whisky (Johnnie Walker, J&B and VAT 69 names), vodka (Smirnoff and Cîroc), brandy (Richot), gin (Waragi and Tanqueray), liqueur (V&A), rum (Captain Morgan and Myers), and tequila (José Cuervo);
- production and sale of non-alcoholic beverages: Malta Guinness and Alvaro names;
- fabrication of glass bottles.
Net sales are distributed geographically as follows: Kenya (64.4%), Uganda (21.1%), and Tanzania (14.5%).
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