easyHotel plc announced the appointment of Guy Parsons as Chief Executive Officer with effect from 10 August 2015. He will bring considerable hotel, commercial and business transformation experience to easyHotel. Guy has over 25 years of hotel and leisure industry experience.

Having started his career in sales and marketing in the FMCG sector, Guy spent seven years working for Accor SA as the Director of Operations, Sales and Marketing of Novotel UK Limited. Guy joined Whitbread plc in 1997 as Marketing Director for Travel Inn before being promoted to Sales and Marketing Director for the Whitbread Hotel Company and subsequently, Managing Director of TGI Fridays. He joined the Travelodge Board in 2004 and was promoted to Chief Executive Officer in 2010.

The company also announced that Simon Champion has stepped down from his role as Chief Executive Officer to pursue other interests.