Ebiquity : RNS Options Grant

Ebiquity plc ('Ebiquity' or the 'Company')

11th July 2018

Ebiquity has today awarded options over ordinary shares of 25 pence each in the share capital of the Company ("Ordinary Shares") to certain directors and PDMR's as detailed below. These relate to the period which commenced on 1st January 2018 and each option over an Ordinary Share has an exercise price of 25 pence.

The options will vest conditional on the satisfaction of performance criteria relating to the compound growth of the Company's diluted adjusted earnings per share ("EPS") over a fiveyear period, in accordance with the following: -

• • EPS growth of 15% over the relevant performance period will vest the option in full

• • 70% will vest if EPS growth over the relevant performance period is 12%

• • EPS growth of 8% over the relevant performance period will vest 30% of the grant

• • None will vest if EPS growth over the relevant performance period is less than 8%

• • The share option will vest on a straight-line basis where EPS growth over the relevant performance period is between 8% and 12% or between 12% and 15%

One quarter of each award will vest at the earlier date of the 30th April following the initial three-year period if the total shareholder returns (TSR) of the Company are in the top quartile of the TSR of the AIM Media Index over the same period. TSR is measured on the average share price of the Company in the 20 trading days immediately following the preliminary announcement of results for the third financial year relative to the 20 trading days prior to 30th April of the first year. If this condition is not met, the total award will be capable of vesting according to EPS growth over the five-year period.

The individual grants are as follows: -

Recipient	Job Title	Number of shares subject to option	Vesting Date
Michael Karg	Chief Executive Officer	500,000	30th April 2023
Andy Noble	Chief Financial Officer	150,000	30th April 2023
Jason Bailis	Chief Operating Officer	130,000	30th April 2023

Dealing Notification Form

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY

ASSOCIATED PERSONS

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name:	Michael Karg
2	Reason for the notification
a)	Position/status:	Chief Executive Officer
b)	Initial notification/Amendment:	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name:	Ebiquity plc
b)	LEI:	2138004YRTDJ7FJSWF20
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument: Identification code:	Options over ordinary shares of 25p each
b)	Nature of the transaction:	Grant of options with exercise price of 25p to purchase
c)	Price(s) and volume(s):
		Price(s)	Volume(s)
		N/A	500,000
d)	Aggregated information: • Aggregated volume: • Price:	Price(s) Volume(s) N/A 500,000
e)	Date of the transaction:	11 July 2018
f)	Place of the transaction:	N/A

Grant of options with exercise price of 25p

1	Details of the person discharging managerial responsibilities/person closely associated

a)	Name:	Andrew Noble
2	Reason for the notification
a)	Position/status:	Chief Financial Officer
b)	Initial notification/Amendment:	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name:	Ebiquity plc
b)	LEI:	2138004YRTDJ7FJSWF20
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument: Identification code:	Options over ordinary shares of 25p each
b)	Nature of the transaction:	Grant of options with exercise price of 25p to purchase
c)	Price(s) and volume(s):	Price(s) Volume(s) N/A 150,000
d)	Aggregated information: • Aggregated volume: • Price:	Price(s) Volume(s) N/A 150,000
e)	Date of the transaction:	11 July 2018
f)	Place of the transaction:	N/A

Options over ordinary shares of 25p each

Grant of options with exercise price of

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name:	Jason Bailis
2	Reason for the notification
a)	Position/status:	Chief Operating Officer
b)	Initial notification/Amendment:	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name:	Ebiquity plc
b)	LEI:	2138004YRTDJ7FJSWF20
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument: Identification code:	Options over ordinary shares of 25p each
b)	Nature of the transaction:	Grant of options with exercise price of 25p to purchase
c)	Price(s) and volume(s):	Price(s) Volume(s) N/A 130,000
d)	Aggregated information: • Aggregated volume: • Price:	Price(s) Volume(s) N/A 130,000
e)	Date of the transaction:	11 July 2018
f)	Place of the transaction:	N/A

Grant of options with exercise price of 25p

Enquiries: Ebiquity plc

Michael Karg (CEO)

Mark Sanford (Company Secretary)

Instinctif Partners

Matthew Smallwood Guy Scarborough

Numis Securities Limited

Nick Westlake Michael Wharton (NOMAD)

Toby Adcock (Corporate Broker)

020 7650 9600

020 7457 2020

020 7260 1000