eEducation Albert has entered into a collaboration agreement with Impressive Relations AB with the purpose of driving sales of Albert subscriptions to families with children in MediaMarkt's stores. The agreement is a pilot agreement which runs until the end of April 2023. Albert commits to train Impressive Relations staff within its entire product portfolio to give potential customers in the best possible in-store demonstration and walkthrough of Albert's product portfolio.

The collaboratiom agreement is entered into immediately with a pilot period of approximately three months and Impressive Relations will receive a fixed compensation per generated customer for Albert. If the agreement is not terminated by either party at the pilot's expiration date, the agreement is automatically continued. The agreement doesn't guarantee any minimum volumes but when fully rolled out it indicates approximately 2.500 customer meetings per day.