AB Electrolux has appointed Ricardo Cons as head of Major Appliances Latin America, and Executive Vice President, effective immediately. Ricardo Cons has been interim head of the business area since October 1, 2016, replacing Ruy Hirschheimer who, as previously announced, resigned from the company. Ricardo Cons was Managing Director of Franke do Brasil Ltda. from 2011 to 2016. He held various management positions at Electrolux in Brazil from 1997 to 2011, including President of the Small Appliances business area in Latin America, and head of Marketing and Sales of Major Appliances in Brazil.