Essity Aktiebolag (publ)
Half-year Report 2021
Essity Aktiebolag (publ) Half-year Report 2021 July 16, 2021
9:00 a.m. CET
Joséphine Edwall-Bjorklund:
Hello, and welcome to Essity's Half-Year and Second Quarter Report for 2021. I'm Joséphine Edwall, Head of Communications. And on today's call, our CEO and President, Magnus Groth, will go through the highlights in the report, followed by a Q&A session, where our CFO, Fredrik Rystedt, will join.
So with this, I hand over to you, Magnus. | |
Slide 1, 2 | |
Magnus Groth: | Thank you, Joséphine, and welcome everyone to this half-year presentation of |
Essity's financial results. | |
Finally, we are starting to see the benefits of the vaccination programs, the | |
easing of restrictions and lockdowns throughout the world. And during the | |
second quarter, we had a gradual improvement of our market climate, and | |
especially for those categories, worst affected by the pandemic, Professional | |
Hygiene and Medical, but overall, a very good growth throughout the group. | |
Slide 3 | Financials Q2 2021 vs Q2 2020 |
So to summarize the financials. Strong organic sales growth, clear | |
improvement in Personal Care and Professional Hygiene. Sales increased | |
throughout the quarter as market conditions improved. And actually, when it | |
comes to Personal Care and Consumer Tissue, sales were even higher than the | |
second quarter of 2019. So we have come back to normal, while there's still | |
some way to go for Professional Hygiene. |
Essity Aktiebolag (publ)
Half-year Report 2021
Slide 4 | Adjusted EBITA Margin Q2 2021 vs Q2 2020 |
Profitability was negatively impacted by higher cost for raw materials, energy | |
and distribution. Adjusted EBITA margin reduced from 13.3 percent to 11.8 | |
percent, with a negative impact on gross margin of 180 basis points. 190 basis | |
points negative came from raw materials and energy. And in addition, also | |
distribution costs increased. | |
On the positive side, we had very good cost savings, SEK 239 million | |
contributing. And as you can see, we continued to invest in advertising and | |
promotion, supporting our strong brands, continuing to grow market share in | |
more markets and categories than ever before, while SG&A with the growth | |
in top line is on a higher level, but a smaller share of overall sales. | |
Slide 5 | Significant Cost Increases |
As you know, I prefer not to talk about raw material costs and cost increases. | |
We are focusing on innovation, branding, developing the consumer and | |
customer offerings. However, in the current situation, it's necessary to make it | |
clear that we are in the middle of a situation with increasing costs across the | |
board. | |
And here are some examples. Market pulp Europe, so it's both softwood, | |
hardwood and pulp, and especially fluff pulp being on a historically high | |
level. Also, oil-based materials have increased recently and also throughout | |
the second quarter, as well as energy prices, that are also on a very, very high | |
level also historically, and transportation. | |
Looking forward into the third quarter, we expect all of these cost components | |
to continue to increase significantly, both sequentially and quarter over last | |
year's quarter, maybe with the exception of recycled fibers. That is only | |
growing or increasing to some extent sequentially. So this is what we're | |
facing. It's part of our day-to-day business, but the extent is higher than we | |
have seen before. | |
We have been very successful in increasing prices across the company. The | |
benefits of that will be visible in the third quarter, but we are catching up. | |
And with these increases, we are currently going out in second and third |
Essity Aktiebolag (publ)
Half-year Report 2021
waves of price increases throughout the company. So it's an important theme | |
for the rest of this year. | |
Still, we are convinced that by the end of first quarter next year, we will have | |
recovered these cost headwinds through price increases and cost savings | |
throughout the group. So it's business as usual, but on a significant level | |
because it's covering all of the different cost components for the group. | |
Slide 6 | Highlights |
Having said that, there are a lot of positive things going on in the company. I | |
already mentioned the price increases that we have pushed through and that | |
are also now being implemented and the waves that we are planning for the | |
third quarter right now. | |
We also started to create a separate division for our private label business in | |
Europe, and I'll get back to that. We continue with a strong launch program. | |
And we are also improving our external communication to support the | |
launches and the innovations, and getting a lot of positive credit for that. | |
And of course, the most important result of all those efforts are the market | |
shares that continue to increase. And typically, I have been saying over the | |
last couple of years that we're growing market shares almost everywhere | |
except in incontinence care retail, but actually, in this last quarter, that has | |
also turned around and we are gaining market shares also in that category. | |
E-commerce continues to increase as a part of sales. That's a very, very | |
important channel shift that we think we can benefit from. We have new and | |
updated sustainability targets. And during the quarter, we were able to finalize | |
the acquisitions of ABIGO and Asaleo. And we are working to finalize also | |
the acquisition of the minority in Familia now in the next couple of months. | |
So that's progressing according to plan. So a lot of good work ongoing in the | |
company. | |
Slide 7 | Private Label Division within Consumer Tissue |
So going back to the private label division within Consumer Tissue within | |
Europe. As you can see on the chart to the right, this division will account for | |
approximately 13 percent of our complete Consumer Tissue sales, but a bigger |
Essity Aktiebolag (publ)
Half-year Report 2021
portion of our European tissue sales. This process is expected to be finalized | |
by the end of this year, but we announced it today because it requires quite a | |
lot of work to finalize this process. | |
And what we have seen during the last year and especially during the different | |
pulp cycles is that there are synergies in Consumer Tissue, of course, and also | |
with Professional Hygiene when it comes to purchasing, production to some | |
extent. But there are also quite a big difference in how we approach the | |
markets, how we work with the different customers. And by making this split, | |
we aim to provide even better services to our different types of customers. | |
Slide 8 | Consumer Tissue Private Label Europe |
And going then to Consumer Tissue Private Label Europe will include | |
approximately 1,700 employees, seven sites and sales in four or five countries. | |
Net sales are approximately pro forma SEK 6.7 billion. And what we have | |
seen is, with these private label contracts, we are producing to specifications | |
provided by the customer. And we're doing this with high-quality, high- | |
service levels, of course. And it's important for us to be very agile, service- | |
oriented, short lead times, effective and competitive. | |
We are not typically that involved in category management, taking the | |
category to the next level through innovation and other ways of developing | |
also the go-to-market, the different channels and so on. So it's a good | |
business that will be even more efficient and that we will develop in a separate | |
division. | |
Slide 9 | Consumer Tissue Branded |
The consumer tissue branded part of Consumer Tissue, which then also | |
includes our businesses in China and in Latin America, employs | |
approximately 19,200 people, with sales of over SEK 43 billion. This is | |
characterized by strong brands, where we work very much with achieving | |
leading market positions. We also work with a small number of partners to | |
develop their retail brands, typically not only in tissue, but also in other | |
categories. So it's a completely different way of approaching our customers in | |
this way, and this will also be an opportunity to become even better in this | |
type of business. |
Essity Aktiebolag (publ)
Half-year Report 2021
Slide 10 | Innovations Q2 2021 |
With that, I move over to the innovations slide that I'm typically very proud | |
of, and I think this really shows the pace of innovation that we have been able | |
to continue to keep during the pandemic. And just as an example, we are | |
seeing now digital solutions with a very, very high customer/consumer | |
benefits in all our categories. | |
And one example in Medical Solutions is the Cutimed Wound Navigator that | |
we have developed in a very agile and record time. | |
Slide 11 | Cutimed® Wound Navigator |
So this is an application where you take a picture of a typical wound on a | |
patient, and you immediately get a recommendation on access to a product | |
catalog, recommendation on the size of the wound and the placement of the | |
wound. And it's also possible to order samples. And it's also a very good way | |
to document and follow the wound development. And we have passed early | |
trials. We are launching this. And the reception from practitioners is | |
incredibly positive. It's a big help in making their work easier and in | |
improving the overall cost for treating wounds. So just an example of another | |
digital initiative in a category where there are many, many opportunities going | |
forward. | |
Slide 12 | Record Year for Essity Cannes Lions Festival |
I spoke about marketing. And we have become a little bit used to winning | |
Lions in Cannes for our marketing efforts, our campaigns this year more than | |
ever. Why is this important? Because there's a clear connection between | |
winning these awards and purchase intent. And that's, I think, a big part of the | |
explanation why we have been gaining market shares in feminine care, in | |
tissue now for a long time because we have excellent marketing proven here | |
and with a clear link to purchase intent from consumers. | |
Slide 13 | New and Updated Sustainability Targets |
Today, we announced new and updated sustainability targets. And it almost | |
seems as if this coincides with the European Union's announcement of new | |
targets, but it is a coincidence. We were very early in signing up to the | |
science-based target initiative at the time when ambitions levels were slightly | |
lower than they've come to be today. We have had good progress in reducing |
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Essity AB (publ) published this content on 23 July 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 26 July 2021 07:57:05 UTC.