Everysport Group AB's business area, Everysport Media, announced the launch of the site FormelDirekt.se, which is the first editorial site for Formula 1 in Sweden. The investment in editorial content within Formula 1 is a natural step to expand the Group's already strong position within niche sports media. Interest in Formula 1 has grown enormously in recent years and through FormelDirekt, company is now increasing coverage of the sport in Sweden.

The site is launched on company own media platform with the possibility of login and plus services in the long term, which is in line with the Group's overall growth strategy to increase the company's monthly recurring revenue. The site will contain everything from daily news and feature content, to personal portraits and highlights - all kinds of editorial content a reader might need to keep up with the fast-paced sport. With one month left of the current season and upcoming preparations for a breathtaking 2023, Everysport see an interest in Formula 1 that is greater than ever.

It feels really good to be able to offer Swedish readers a finger on the F1 pulse as well as retrospectives and in-depth reports in the sport through FormelDirekt. FormelDirekt.se is launched on the Group's new technical platform Everysport Media Platform (EMP), which is specially designed for sports media in both text and video formats. The platform enables personalized user experiences and access to additional material via subscription services.