Farfetch Limited (NYSE : FTCH) agreed to acquire Violet Grey Inc for $44.4 million on January 28, 2022. Upon completion, Violet Grey founder, Cassandra Grey, will become a global advisor for Beauty on the FARFETCH Marketplace and Co-founder of NGG Beauty where she will work to incubate and accelerate new brands. Completion is subject to customary closing conditions, including the consent of Violet Grey's existing shareholder base. Consideration of $44.4 million is subject to customary completion accounts price adjustments, comprised of $43.5 million in cash and $0.9 million in Farfetch shares based on the Farfetch share price as at the acquisition date. The share consideration includes service conditions in respect of certain members of the Violet Grey Inc. management team remaining with the Group after the acquisition. Bryan Cave Leighton Paisner LLP acted as the legal counsel to the acquirer. Ohana & Co. acted as exclusive financial advisor to Violet Gray.

Farfetch Limited (NYSE : FTCH) completed the acquisition of Violet Grey Inc on February 1, 2022.