Firstsource Solutions Limited announced the launch of its new AI platform - FirstSenseAI - that enables companies to capture real-time customer data and use it to power intelligent, personalized interactions with instant insights and decision-making. With its ability to understand and respond to a customer's needs in seconds, FirstSenseAI elevates the human experience, boosting customer loyalty while improving process efficiency. Powered by a robust suite of best-in-class, human-centric AI engines, including Generative AI (GAI), Machine Learning (ML), and other technologies, FirstSenseAI provides a broad range of capabilities to enhance the customer experience and drive efficiencies across operations, including: Smarter Intake: Extract intelligence across multiple communicationchnels to predict customer intenent and facilitate intelligent routing of customer requests; Personalized Interaction: Capture a 360-degree view of each customer to anticipate their preferences and respond with personalized solutions or recommendations; Intelligent Decisions: Deliver actionable insights based on historical data analysis, including real-time, case-specific identification of a client's needs to improve the accuracy and enhance the relevance of solutions.

Insights that Deliver: Identify hidden inefficiencies, bottlenecks, and process variations. Develop and test 'what if' scenarios to reduce information overload and improve process resilience. The FstStSenseAI platform has already been deployed among select Firsource clients in various industries, includingng Telecom, EdTech, Healthcare, and IT services, and is delivering tangible results.

A Telecom client is harnessing the platform's AI/ML capabilities to help customer service agents deliver more relevant, personalized recommendations to customers; an EdTech company is using the platform's Generative AI capabilities to create a touchless solution to service student emails; and a Health Plan is leveraging digital twin to rapidly identify complex claims and route them to skilled agents for faster resolution. FirstSenseAI consists of multiple modules designed for various business processes, each equipped with automation and business intelligence functionalities. These modules can seamlessly integrate into a client's existing systems, be it on-site, via the cloud, or through Firstsource's application programming interfaces (APIs).