Fluent, Inc. announced the launch of adflow, a turnkey commerce media solution delivering an incremental profit stream to ecommerce partners, and a new opportunity for brands to reach consumers already in a buyer's mindset. The adflow solution provides exclusive advertising inventory on retailers' post-transaction page, leveraging the most optimal purchase moment for customers to engage. Appearing between the purchase processing and the confirmation page, adflow's powerful machine learning leverages the ecommerce partner's first-party data to analyze consumer behavior, preferences, and purchase history, in order to deliver relevant and personalized offers.

Working in partnership with ecommerce businesses, Fluent has built an advertising network, fueled by AI, to place trusted, relevant, and brand-safe products and offers in front of high-intent shoppers immediately after they make a purchase. Adflow also presents ecommerce partners with a new opportunity to maximize customer value within their digital footprint. With adflow, brands can leverage privacy-safe customer data to mine new sales opportunities.

Advertisers can target incremental audiences using machine learning fueled by privacy-safe, first-party data. Adflow gives brands deep measurement capabilities and performance-based pricing. New features in adflow help advertisers intelligently evaluate their ROI, while flexible pricing ensures that they are achieving the best value for their marketing investment.