(Alliance News) - Fope Spa announced that it has opened a new single-brand boutique in the prestigious Seibu mall in Kuala Lumpur.

"Repeating the positive experiences of existing partnerships with prestigious dealers in the management of boutiques in London and Tokyo, a boutique has also been opened in Kuala Lumpur in partnership with Suen Jewellers Sdn Bhd, an important and loyal Malaysian client," the company said.

The investment for the construction of the boutique was supported by Fope, the design was handled by Italian architect Flavio Albanese of ASA Studio while the operational management and customer reception services are entrusted to the care and professionalism of the Suen Jewellers Sdn Bhd team.

Diego Nardin, managing director of Fope, said, "The opening in Kuala Lumpur represents an investment that responds to the strategy pursued to grow and consolidate our brand awareness in the most important markets. The boutique conveys Fope's true image, style and elegance, and the shopping experience inside the boutique is special and able to engage customers in our world and values."

"According to the group's busines model, collaboration with the network of multibrand dealers in the different markets remains the strategic priority to increase sales volumes; this strategy is also complemented by the project of opening boutiques, such as this one in Kuala Lumpur, which adds value to the brand's strength."

Fope's stock is up 0.7 percent at EUR28.80 per share.

By Giuseppe Fabio Ciccomascolo, Alliance News senior reporter

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