│ NEWS Ford achieves record share in SUV sales and grows its European commercial vehicle share leadership in Q3 2020
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Q3 2020 SALES
Total Vehicle | Passenger Vehicle | Passenger Vehicle | Commercial Vehicle | Commercial Vehicle | ||||
Total Vehicle Sales | Market Share | Sales | Market Share | Sales | Market Share | |||
Euro 20* | 299,632 | 7.6% | 205,067 | 6.2% | 94,565 | 15.1% | ||
Versus | -4.2% | +0.1 ppt | -7.5% | -0.1 ppt | +3.8% | +0.5 ppt | ||
Q3 2019 | ||||||||
H I G H L I G H T S
- Ford sold 299,632 (-4.2per cent) vehicles in Q3 2020 in its traditional European 20 markets*, achieving 7.6 per cent market share
- Ford remains Europe's No. 1 commercial vehicle brand for Q3 and grew market share year-over-yearin its European 20 traditional markets to 15.1 per cent
- Sold 94,565 (+3.8 per cent) commercial vehicles in Q3, a quarterly record since 1993. Increased CV demand was accelerated by the increase in home deliveries
- Ford sold 64.651 Transit, Transit Custom and Tourneo Custom vehicles, also a record since 1993, and a 10.3 per cent increase compared with Q3 2019
- Ford sold 205,067 (-7.5per cent) passenger cars in the third quarter of 2020
- Ford SUV sales climb by one-thirdto 92,685 units compared with same period a year ago
- New Ford Puma sales account for nearly half of all Ford SUV sales, with 42,362 sold
-
Signs of recovery in many European 20 markets in
Q3, especially those with market stimulus packages - Electrified variants of passenger cars gain traction in Q3. Puma production shows strongest mHEV take rate with 74 per cent mix
- Ford of Europe reports sales for its 20 European traditional markets with National Sales Companies: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland
"Many markets across Europe have bounced back stronger than expected though still below Q3 last year, with commercial vehicles particularly benefitting from growing societal trends like home deliveries and online shopping. The new Puma is exceeding our sales expectations, with a remarkable 74% of customers choosing the super-efficient and powerful EcoBoost Hybrid engine."
Roelant de Waard, Vice President, Marketing, Sales and Service, Ford of Europe
V E H I C L E N E W S
The all-new Ford Puma ST introduces acclaimed Ford Performance driving dynamics to the compact SUV segment for the very first time in Europe
Home delivery trend is pushing the CV segment to new records and Ford to increased market share. The new Active and Trail series for the Ford Transit range add toughness and flexibility
Ford Explorer PHEV launched across Europe offers electrified efficiency, 7-seat luxury and off- road capability. With more than 1,000 units sold, it crowns Ford's SUV line-up with charisma and an unprecedented road presence
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Ford of Europe Third Quarter 2020 Sales
Q3 2020 SALES
Q3/ YTD September 2020 Sales Volume (registrations)
Euro 20 1 | Q3 '20 | YTD September '20 | ||
Industry | 3.940.072 | 9.789.845 | ||
dow n 228,807 | / (5.5) % vs. Q3 '19 | dow n 3,948,656 | / (28.7) % vs. YTD '19 | |
Ford | 299.632 | 709.548 | ||
dow n 13,258 | / (4.2) % vs. Q3 '19 | dow n 310,144 | / (30.4) % vs. YTD '19 |
1 The Euro 20 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norw ay, Poland, Portugal, Spain, Romania, Sw eden and Sw itzerland.
Q3/ YTD September 2020 Market Share *
Q3 '20 | YTD September '20 | |||
Euro 20 | 7,6% | 7,2% | ||
up 0.1 ppts vs. Q3 '19 | dow n 0.2 ppts vs. YTD '19 | |||
* Ford share calculated w ith preliminary industry results for some markets. Therefore, industry and share are subject to change slightly due to minor | ||||
adjustments in some markets as official sources publish their final industry data. | ||||
** Q3/ YTD September 2020 Retail Market Share | ||||
Q3 '20 | YTD September '20 | |||
Key European markets | 6.8% | 6.8% | ||
1.0 ppts dow n vs YAGO | 0.8 ppts dow n vs YAGO |
** The Key European markets are: Britain, Germany, France, Italy and Spain. Ford volume and Industry in these markets represent 70 to 80% of the Europe 20 volume.
Ford Top 5 Markets ranked by Q3/ YTD September volume (registrations)
Market | Q3 '20 | Market | YTD September '20 | |||||||||
Volume | o/(u) '19 | Share | o/(u) '19 | Volume | o/(u) '19 | Share | o/(u) '19 | |||||
1, Britain | 90.313 | 570 | 13,1 % | 0.2 ppts | 1, Britain | 186.599 | (96,831) | 12,8 % | (0.1) ppts | |||
2, Germany | 67.103 | (14,863) | 7,3 % | (1.0) | 2, Germany | 172.336 | (80,131) | 7,5 % | (0.7) | |||
3, Italy | 32.065 | 3,103 | 7,5 % | 0.7 | 3, Italy | 77.179 | (30,137) | 7,2 % | 0.5 | |||
4, France | 24.258 | 678 | 4,3 % | 0.2 | 4, France | 61.984 | (22,117) | 4,2 % | 0.0 | |||
5, Spain | 16.356 | (2,128) | 5,3 % | (0.3) | 5, Spain | 36.642 | (24,962) | 5,1 % | (0.3) |
Top 5 Markets ranked by Ford's share in Q3/ YTD September
Market | Q3 '20 | ||||
Share | o/(u) '19 | Volume | o/(u) '19 | ||
1, Britain | 13,1 % | 0.2 ppts | 90.313 | 570 | |
2, Hungary | 13,1 % | 2.6 | 5.319 | 287 | |
3, Ireland | 12,6 % | 2.6 | 5.139 | 945 | |
4, Denmark | 10,9 % | 3.9 | 7.200 | 2,782 | |
5, Romania | 8,7 % | 0.5 | 3.115 | (1,796) |
Market | YTD September '20 | ||||
Share | o/(u) '19 | Volume | o/(u) '19 | ||
1, Britain | 12,8 % | (0.1) ppts | 186.599 | (96,831) | |
2, Hungary | 12,0 % | 0.3 | 12.991 | (3,316) | |
3, Ireland | 10,6 % | 0.4 | 11.190 | (3,015) | |
4, Denmark | 9,0 % | 1.4 | 15.909 | (431) | |
5, Finland | 8,6 % | (0.4) | 7.364 | (1,913) |
Q3 2020 SALES
Q3/ YTD September Sales by vehicle line (Euro 20)
Model | Q3 '20 | o/(u) Q3 '19 | YTD September '20 | o/(u) YTD September '19 |
KA+ | 12 | -10.917 | 66 | -36.793 |
Fiesta | 46.494 | -6.531 | 116.528 | -62.191 |
EcoSport | 13.064 | -16.949 | 41.224 | -54.187 |
Puma | 42.362 | 42.350 | 78.569 | 78.557 |
Focus | 46.237 | -3.810 | 128.829 | -49.517 |
C-MAX | 21 | -6.003 | 115 | -26.702 |
Kuga | 35.470 | -1.434 | 55.535 | -51.436 |
Mondeo | 5.660 | -5.397 | 15.847 | -16.009 |
S-MAX | 4.214 | -2.334 | 9.963 | -8.681 |
Galaxy | 2.628 | -598 | 5.896 | -5.181 |
Mustang | 2.212 | 1 | 5.551 | -1.569 |
Edge | 725 | -1.826 | 2.487 | -4.539 |
Explorer | 1.064 | 1.055 | 1.531 | 1.522 |
Tourneo Courier | 1.874 | -3.215 | 4.670 | -12.231 |
Tourneo Connect | 3.030 | -1.062 | 7.310 | -3.709 |
Tourneo Custom | 7.101 | 848 | 17.754 | -2.807 |
Transit Courier | 4.485 | 81 | 10.925 | -3.099 |
Transit Connect | 10.931 | -2.420 | 27.975 | -9.905 |
Transit Custom | 32.565 | 2.846 | 80.692 | -18.629 |
Transit | 24.983 | 2.482 | 63.186 | -12.171 |
Ranger | 12.802 | -114 | 30.848 | -8.809 |
Other **** | 1.698 | -311 | 4.047 | -2.058 |
Total Sales | 299.632 | -13.258 | 709.548 | -310.144 |
**** Figures largely include vehicles such as Car Derived Vans and imports.
C O N TAC T
Rella Bernardes
Ford of Europe
+49 221 901 9985
rgiurici@ford.com
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Ford Motor Company published this content on 15 October 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 October 2020 15:09:03 UTC