Freight Technologies, Inc. providing its Fr8App platform for B2B cross-border shipping, Fr8now for LTL shipping services and Fr8Fleet for dedicated capacity to enterprise companies in the USMCA region, was highlighted as an example of early adoption of leading edge technology by implementing advanced markers from Google Maps Platform on their Fr8App platform to improve the user experience. Following Google's annual developer conference, Fr8App was cited in Google Maps Platform's blog announcing its latest on maps customization, as an example of how new technology can be adopted to create interactive and insightful visual experiences. Fr8App platform users can now click on advanced markers and Fr8App's platform displays relevant information about the load, such as current status, location and other relevant information.

Advanced markers help the Fr8App platform make it easier for end users to track the progress of their shipments. Different icons represent various stages of the load, including "At destination", "Loading", "In Transit", among others. This user-friendly feature helps to optimize monitoring operations by Fr8app's clients and can help lower their infrastructure costs, manage data access and update geospatial data.