Fresh Vine Wine, Inc. announced that its Board of Director has appointed Roger Cockroft as its new Chief Executive Officer. Roger Cockroft is currently Executive Partner at Salt Creek Capital. He has operational responsibilities as Executive Board Member of Capital Building Maintenance.

Prior to his involvement with Salt Creek, he was CEO and on the Board at MDC Vacuum Products, LLC. Mr. Cockroft also served as Chairman & CEO of Buhive Group, a successful business incubator that he founded, resulting in the start-up of nine separate businesses, three of which were successfully sold. He was also CEO & Founding owner of Farsund Aluminum Casting, with locations in Norway and Germany, which he co-owned with Porsche AS.

Mr. Cockroft was also previously VP of New Business at Constellation Energy and was Associate Director: Strategic Change & Performance Improvement at IBM Global Services. His career includes stints in public accounting with KPMG as well as other automotive industry assignments with Kostal (Germany, UK), Land Rover and Toyota. Mr. Cockroft is a graduate of the MIT Sloan School of Management, where he obtained a Master of Business Administration, and has a B.S. in Industrial Information Technology from Birmingham City University, Birmingham, U.K.