The Company’s Ongoing Actions Have Built a Strong Brand Reputation and Alongside Its Upgraded Features, These Integrated Offerings Have Resulted in a Surge of New Artist Interest and Activity, All Needing Continued Attention to Monetize and Convert FeaturedX to Other 360 Service Offerings
Upon taking control of these two additional brands/offerings, management has been focused on both, starting with Artist Republik, and has now just completed a phase II upgrade of FeaturedX, which the Company believes has been the main contributing factor to the revenue increases and ultimately surpassing the
Key to the future success of the FeaturedX brand was the need to overhaul the communication tools between artists and the Company, as well as between the “featuring artist” and the artist interested in purchasing their services. The site focuses on music artists seeking other music artists to be featured in a song or video, as well as graphic designers the Company has curated to provide logo, merch and other promotional items.
The FeaturedX offering has shown significant traction in building a revenue ramp that adds to the existing base and must now be met with additional technology upgrades and features that close the purchase loop between artists and their ordering counterparts. Previously, artists needed to approve orders prior to payment, creating a drop off in collected revenue, which the Company has since corrected with payment being required upfront.
Snapshot “FeaturedX” Traction & Activity Metrics:
Total Users = Up 100% or 21,839 users over the previous 134 days (source: monster insights)
User Sessions = Up 100% or 32,712 sessions over the previous 134 days (source: monster insights)
Pageviews = Up 100% or 146,883 pageviews over the previous 134 days (source: monster insights)
Total Revenue =
“It’s been our mission to provide a full 360 offering for all independent music artists and our team is convinced we have just that, and much more, from music distribution, music writing & video collaboration, design services, promotional materials, merch designs/collections, and e-commerce storefronts. It’s all here in one place and let’s not forget about the “Live” with
“This said, it’s all about finding the right offering that leads each artist through the door, which is happening with Artist Republik and FeaturedX, providing the Company with a roadmap of services that connect with each artist at a specific point in their journey with us. FeaturedX has become a lead generation tool allowing additional services to be promoted and offered, as well as building a revenue ramp that adds to the existing base. We have seen the formula and it’s all about timing of these additional services being offered and it’s typically based on the previous product/service purchased and needs of each individual artist at that time. I couldn’t be more proud and grateful to have such a dedicated and caring team. I believe we are on the correct path and it’s all about staying the course, building revenue, keeping the debt capital out or to a minimum and moving our valuation up now that our past restructure debt is behind us. We will be continuing to raise capital under the terms of our qualified Regulation A stock offering, as well as operationally continuing to test, re-organize offers and adapt the tech to allow for our scale, it’s happening and our team has full confidence as we proceed with our next phases,” concluded
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