FUUD AB (publ) has entered into a two-year partnership agreement with HockeyAllsvenskan that enables close-to-sales marketing efforts, local events and sales in 14 different regions in Sweden. The partnership agreement with HockeyAllsvenskan means that Fuud and the iQ Fuel brand will be visible in HockeyAllsvenskan's various media and arenas. During the season that starts in September 2021, events will be arranged every week around Sweden. In the 14 arenas that are part of the collaboration, sales of iQ Fuel and other suitable Fuud products will be conducted. Through the collaboration, Fuud and iQ Fuel enable close-to- sales marketing efforts in all locations that have Allsvenskan participation. The iQ Fuel brand is the primary brand in this partnership, but Fuud's other brands Homie, Nathalie's, Bezzt of Nature, Frill and Juica are also included in the collaboration. The collaboration with HockeyAllsvenskan has begun during the summer of 2021 and the agreement extends to the year 2023, with the possibility of extension thereafter.