FUNKO : LAUNCHES UPDATED COLLECTION VALUATION FEATURE IN APP, BASED ON EBAY MARKETPLACE DATA
November 16, 2023 at 04:10 pm EST
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FUNKO LAUNCHES UPDATED COLLECTION VALUATION FEATURE IN APP, BASED ON EBAY MARKETPLACE DATA
November 16, 2023
Funko Fans Gain Access To Market Valuation of Collections Based on Recent, Verified eBay Transaction Data
EVERETT, WA (November 16, 2023) - Funko, Inc. (Nasdaq: FNKO) announced today a significant update to the Funko app: the integration of new collection valuation capabilities, based on eBay transaction data. The update enables the Funko community to price their Funko Collections with increased accuracy, by seamlessly connecting the Funko catalog with recent, verified sales data from the eBay marketplace.
Since announcing a commercial agreement in 2022, under which eBay became the preferred secondary marketplace for Funko, the companies have created unique and meaningful experiences for the collecting community, including a "List it on eBay button" in the Funko app, and access to exclusive product drops via Funko's storefront on eBay. This latest app update represents the continued collaboration by the two companies to deliver best-in-class experiences for the Funko community and collectors at large.
Funko's direct-to-consumer (DTC) catalog app will be updated and refreshed during the fourth quarter of 2023. Collection valuations will be based on the average, recent sales price of each item on eBay. The Funko app has over one million active users and over 100 million wishlisted items.
"With over a million Funko collectors using the Funko app to manage their collections, providing informed valuation metrics for the fans is a top priority," said Johanna Gepford, Funko's SVP, Revenue. "eBay is our preferred partner for secondary marketplace sales, and we're thrilled to provide Funko collectors with frictionless access to real marketplace data, so they can better understand the value of their collections."
"As a top destination for collectibles connecting millions of sellers and buyers around the world, we're always looking for new ways to deliver an amazing customer experience and help enthusiasts make informed decisions," said Gene Cook, Global VP of Collectibles, eBay. "In 2022 'Funko' was searched about 13,000 times per hour on eBay globally, reinforcing the popularity and high collectability of these items. We're excited to work alongside Funko to bring more innovation and exciting new features to the collecting community."
ABOUT FUNKO
Headquartered in Everett, Washington, Funko is a leading pop culture lifestyle brand. Funko designs, sources and distributes licensed pop culture products across multiple categories, including vinyl figures, board games, action toys, plush, apparel, housewares and accessories for consumers who seek tangible ways to connect with their favorite pop culture brands and characters. Learn more at https://funko.com/, and follow us on X (@OriginalFunko) and Instagram (@OriginalFunko). Loungefly™ is a registered trademark of Funko, LLC.
ABOUT EBAY
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects millions of buyers and sellers in more than 190 markets around the world. eBay enables economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2022, eBay enabled nearly $74 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.
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PRESS INQUIRIES:
Briana Richard
42West on behalf of Funko
briana_richard@bhimpact.com
Funko Inc. published this content on 16 November 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 16 November 2023 21:09:07 UTC.
Funko, Inc. operates as a pop culture lifestyle brand. The Company is engaged in selling a range of licensed pop culture consumer products, featuring characters from a range of media and entertainment content, including movies, TV shows, video games, music and sports. Its products are principally figures, fashion accessories, apparel, plush products, accessories, homewares, and non-fungible tokens (NFTs). Its products combine its brands and designs and aesthetic sensibilities into properties it licenses from content providers. In addition to offering multiple properties and product categories, it creates and sells a variety of brands that have their own look and feel. The Company's brand portfolio includes Core Collectibles (which include Pop! Vinyl, as well as other branded lines such as Soda, Bitty Pop!, and Pop! Yourself), Loungefly (softlines including bags, wallets, backpacks and apparel) and Other (which includes brands, such as Digital Pop! and Mondo).