General Motors : Chevrolet Continues ‘Making Strides Against Breast Cancer’ in October at Talladega, Texas, and Martinsville Races

Chevrolet Continues 'Making Strides Against Breast Cancer' in October at Talladega, Texas, and Martinsville Races Chevrolet will contribute $350 to the American Cancer Society for each lap specially-themed pace cars lead field under caution

2021-10-01

Back

Print | Email | Word| Add This|

DETROIT - For Breast Cancer Awareness Month, Chevrolet will again support the American Cancer Society by contributing to the cause $350 for every lap run under caution, with a maximum of $50,000, during three NASCAR Cup Series races in October.

To also help raise awareness, a specially-themed pink "Making Strides Against Breast Cancer" Chevrolet Camaro ZL1 will serve as the pace car at the NASCAR Cup Series races at Talladega Superspeedway in Alabama on Oct. 3, Texas Motor Speedway on Oct. 17, and Martinsville Speedway in Virginia on Oct. 31. Chevrolet will also host a limited number of breast cancer survivors and guests at Talladega and Texas, offering them a fun-filled afternoon at the track.

"We are very proud to partner with the American Cancer Society and carry the ACS logo on the pace car during October races," said Sean Finegan, director, Chevrolet Motorsports Marketing and Activation. "The responses we receive at the tracks are always so positive, and we're very humbled that we're able to participate in this cause."

This is the 11th consecutive year Chevrolet has partnered with the American Cancer Society's "Making Strides Against Breast Cancer" initiative through dealership walks, national test drive promotions and national service rebate promotions. Chevrolet also will donate $5 toward the fight against breast cancer this month with every post on Twitter, Instagram and TikTok using the hashtag #WeDriveFor, up to $110,000.

ABOUT CHEVROLET

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, available in 79 countries with more than 3.2 million cars and trucks sold in 2020. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.