Genius Sports launched an innovative new identification solution, FanHub ID. The privacy-compliant solution uses proprietary online and offline data signals to build fan-based profiles, giving marketers and content owners new opportunities to reach and measure engaged sports audiences at scale. With an innovative approach to activating sports-based identity signals powered by AI-based technology, Genius Sports will offer its customers the ability to reach audiences on and offline.

Leveraging the Genius fan-based identity graph, Genius Sports puts the power back into the hands of the marketer and content owner to reach, engage, measure, and capture audiences across channels in an always-on ecosystem. The new FanHub ID revolutionizes sports advertising and marketing by offering a single, unified profile for millions of sports fans, enabling customers to find their audience in contextually relevant content across programmatic and digital channels. The new technology will be rolled out and made available to all existing Genius Sports customers.

The key benefits of FanHub ID include: Sports content owners can better understand and engage their fans to generate incremental sponsorship dollars. Fanbases can finally be found across multiple marketing channels and reached with privacy-compliant personalized messaging. A single, unified profile for millions the sports fans enables brands to run relevant ad campaigns to specific sports audiences based on their individual interactions and preferences.