The share is reaching an important level. We suggest caution because this point could stop the bullish trend.

Regarding fundamentals, analysts have recently downgrated their estimations regarding the EPS for 2014 and 2015.

From a technical viewpoint, the stock has known an significant upward movement in previous sessions which led it to the GBp 359.6 resistance area. This significant mid-term resistance could stop the current bullilsh tendancy and lead to some profit taking.

Due to the technical configuration that does not justify the current valuation of the group, investors can open a short position close to the GBp 359.6 resistance. The price target is set at GBp 324.4 and a stop loss will be placed above GBp 359.6.