Billy Goat Brands Ltd. announced the appointment of Strother Simpson to GOAT’s advisory board. Mr. Simpson brings over 30 years of experience in revolutionizing the cold-brew coffee market, including the development and formulation of cold-brew coffee recipes. GOAT expects the appointment to help the Company achieve the rapid growth of the FunGuys Beverages’ line of KOLD products. The KOLD line currently features organic chaga and lion’s mane mushrooms infused into cold-brew coffee, with the goal of creating a more sustainable and healthy coffee ritual for consumers. Mr. Simpson is the founder and Chief Food Scientist of Brew N Bottle. He has developed and produced beverage and liquid flavouring ingredients from concept and recipe formulation to prototype and finished product application. Strother has played an integral part in advancing the cold-brew coffee industry in North America. He has worked with various well-known coffee producers to developing new products, including but not limited to Arizona Tea, Hershey, McDonald’s, Seattle’s Best, Starbucks, Wendy’s and Whole Foods Market. Additionally, Mr. Simpson has created a patented process that extends cold-brew coffee’s shelf life and quality.