Godex International Co Ltd. announced most cost-effective and space-saving Industrial printers, the ZX400/ZX400i series, integrates industrial utility with its high performance and exquisite design. The ZX400/ZX400i series not only remains its classic design, but also provides multiple outstanding features in this new model. The ZX 400 series is designed to be the most price-competitive and the most cost-effective industrial printer in barcode printer industry. Just like other GoDex printers, the ZX 400 series remains its reliable and durable print quality which presents high-definition text and barcodes with excellent print precision. The ZX 400 series is consisted of two models, which are ZX 420 and ZX 430. Both models are four-inch industrial printer using 32 Bit RISC CPU processor with 128MB flash memory, 60MB user storage memory and 32 MB SDRAM memory. ZX420 offers a standard 203 dpi (8dots/mm) with 6IPS print speed (152mm/s), whereas ZX430 offers an advanced 300 dpi resolution(12dots/mm) for more precise printing purpose along with 4IPS print speed. Additionally, in response to many of clients’ suggestions, the company provides two different interface specifications to fulfill different customers’ needs. If the users are looking for basic specifications, ZX 400 series would be a great option. ZX 400 provides USB connectivity, which allows users to connect to most of the terminal devices in the field. If the users need advanced specifications for particular applications, ZX 400i series would be the perfect option. ZX 400i series includes multiple connectivity including, Ethernet, RS232, USB and USB host to support various applications. These interfaces allow users to connect printers to almost every possible terminal device in the field. Furthermore, the ZX400i series offers a 2.4” TFT display for friendly and intuitive operations. The ZX420i and ZX430i model share the same performance specs as the ZX400 series. However, the ZX400i series can operate standalone feature with a display, which helps users to experience computer-free printing experience. In addition, both ZX 400 and ZX400i series are designed to be maintenance friendly. Tool-less removal design of printhead and platen allows users to simply clean and replace spare parts by hand. The series is available to add accessories to enhance its performance including label cutter, paper peeler, label dispenser, label rewinder, parallel port, WiFi module and Bluetooth module. Moreover, what makes Godex printer stands out from other competitors is not only about its consistency and durability, but also about its powerful label editing software, GoLabel. Golabel is developed by Godex senior software programmer. It emphasizes “What you see is what you get”, and provides easy operating interface and database accessibility. Most importantly, the software is totally free, and it can help users to have the most joyful operating experience of Godex Printers. Its compact design allows users to make spatial planning, and the robust print mechanism bring benefits to volume printing with high quality print out; additionally, GoLabel software delivers unparalleled versatility on label printing and remarkable printing outputs, which assists the series to reach its optimal performance. Suggested applications of ZX 400 series will be logistic, retail, healthcare, ticketing, manufacturing, and government.