Grasim Industries Limited unveiled the brand name of its paints business, 'Birla Opus'. The market launch of Birla Opus is scheduled for fourth quarter of 2024. Grasim will offer a full suite of high-quality products in the decorative paints segment.

Ahead of the launch, Grasim has successfully piloted the first-of-its-kind painting services in key metros and introduced a range of imported wood finishes. A cutting-edge R&D facility has already been set up in Maharashtra. Grasim had previously committed an investment of INR 10,000 million towards setting up the paints business.

The company's manufacturing plants located in Haryana, Punjab, Tamil Nadu, Karnataka, Maharashtra, and West Bengal, will have a total capacity of 1,332 million litres per annum (MLPA), and will serve demand centres across the country. The current estimated value of India's decorative paints industry is INR 70,000 million. The paints industry is witnessing double digit growth year- on-year driven by rising consumer aspirations and the government's push towards 'H Housing for All'.