(Alliance News) - Great Portland Estates PLC on Monday said it has struck a deal to lease a site in London's Oxford Street shopping district to a fragrance retailer.

The Fragrance Shop signed a lease for a new store at 70/88 Oxford Street. Great Portland noted the deal completes the leasing at the asset.

"The brand will occupy unit 2, the final retail unit at 70/88 Oxford Street, spanning 2,300 square feet and benefiting from a prominent eight metre double-height frontage. The store also benefits from its prime location on the doorstep of the Elizabeth Line, which is bringing additional visitors to the West End, with Tottenham Court Road particularly benefiting," the property development and investment company said.

"The Fragrance Shop joins a collection of well-known brands at 70/88 Oxford St including, Reserved, Pandora and competitive socialising concept, Boom: Battle Bar, which opened at the end of 2022."

The store is to open "later in summer this year".

GPE shares rose 1.3% to 513.50 pence each in London on Monday morning.

By Eric Cunha, Alliance News news editor

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