Great Portland Estates plc announced that REPRESENT, has signed for its new London store, located at 135/141 Wardour Street, W1. The fashion brand's new space comprises 5,000 sq ft across two floors, which will be its second store globally to date, following its LA store in West Hollywood. REPRESENT is set to open its doors to its new London in early 2025 and the new store will be the brand's biggest store to date, offering its collection of contemporary menswear, inspired by street culture.

The store is in the heart of Soho, prominently positioned on the corner of Wardour Street and Broadwick Street, and within a five-minute walk of Tottenham Court Road's Elizabeth line station. REPRESENT has committed to a 10-year lease.