Greenlite Ventures Inc. has signed an Agreement with Richard Estalella making him the Company's Chief Operating Officer. Estalella will be responsible for overseeing GRNL's operational flow, process improvements, and strategic planning including operational expansion. He will also be assisting in financial planning, celebrity signings and endorsements as well as corporate sponsorships.

Estalella has been running his own highly successful consulting firm for the last 6 years. Prior to that he served as President of MusclePharm. Estalella helped identify, negotiate and close endorsement deals with numerous athletes, teams and organizations including Tiger Woods, Arnold Schwarzenegger, UFC, Manchester City, and the Cleveland Cavaliers.