GRENDENE S.A.

Listed company - CNPJ n. 89.850.341/0001-60 - NIRE n. 23300021118-CE

MATERIAL ANNOUNCEMENT

New buyback program for Grendene's common shares (GRND3)

In accordance with CVM Instruction 358, of January 3, 2002, Grendene S.A. (B3 ticker: GRND3; "Grendene" or "the Company"), informs its Stockholders that, in a meeting held on July 29, 2021, the Board of Directors decided, among other matters, pursuant to article 21 and subitem "i" of the Bylaws, and CVM Instruction 567, of September 17, 2015, to approve:

  1. The closing of the buyback program for Grendene´s common shares, without par value of the Company, which was approved at the Board of Directors' meeting held on March 25, 2020, according to the Relevant Fact, published on the same date, further clarifying that 507,490 shares issued by the Company were acquired under this program, all of which have already been distributed under that program.
  2. New program to buy back the Company's common shares, to be held in treasury and / or for subsequent sale, without reduction in the share capital, and including compliance with future exercises of options granted and exercisable by its executives under the Stock Options programs, subject to the conditions in the Regulations of the Stock Options Plan. The new program has the following characteristics:
    1. Limit of acquisition, under Article 8 of CVM Instruction 567/2015, and based on the stockholding structure at July 28, 2021: Up to 5,000,000 common shares, corresponding to 1.86% of the shares in circulation.
    2. Maximum period for acquisition: 540 days.
      Start: July 30, 2021.
      End: January 20, 2023.
    3. The total number of Grendene' shares is 902,160,000, of which 268,367,380 are shares in circulation and 633,792,620 are shares held by the controlling stockholders and the
      Company's managers. On today's date the Company has not common shares in its Treasury.
    4. The acquisitions will be made at market price exclusively in the stock market in which the
      Company's shares are traded, with intermediation by the following financial institution:
      Bradesco S.A. Corretora de Títulos e Valores Mobiliários, with head office at Av. Paulista 1,450, 7 andar, São Paulo, São Paulo State, registered in the CNPJ/ME under No. 61.855.045/0001-32.

The information on the new share acquisition program that has been approved, including the information required by CVM Instructions 567/15 and 480/09, as amended, is available to stockholders at the Company's head office, and on the websites of: the Company (http://ri.grendene.com.br), the CVM (Brazilian Securities Commission) - http://www.cvm.gov.br, and B3 S.A. - Brasil, Bolsa, Balcão (http://www.b3.com.br).

Farroupilha, Rio Grande do Sul, Brazil, July 29, 2021.

Alceu Demartini de Albuquerque

Investor Relations Officer

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Grendene SA published this content on 29 July 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 29 July 2021 20:58:05 UTC.