Grid Dynamics Holdings, Inc. announced its client Yieldmo has deployed an innovative ML platform that is highly efficient at matching users, publishers, and advertisers to optimize campaign delivery and performance. Yieldmo is a smart, programmatic ad exchange operating on massive amounts of data and processes billions of ad placements daily. Yieldmo and Grid Dynamics co-innovated to deploy this new ML platform providing benefits that include high scalability, fast time to market for new features, and low maintenance requirements.

In real-time, this solution curates the ad inventory for Yieldmo's various target audiences, campaigns, and advertisers and assesses how likely a particular ad request is to result in a desired event, such as a click or video completion. Having such capabilities requires sophisticated machine learning (ML) models and advanced software engineering to develop and deliver ML models to production. It also requires a robust, scalable, and proven ML platform, drastically reducing operation costs and simplifying the process of running business experiments.

Read this blog post to learn more details about this scalable, configuration-driven ML Platform.