Gridsum Holding Inc. announced that it has expanded its relationship with NIKE Inc. with the addition of data analysis, consulting, and data modelling services. NIKE's Consumer Direct Sciences team, which is responsible for building and deepening an holistic view of NIKE's consumers through data and analytics, will leverage Gridsum's strong data analysis, modeling, and consulting services, derived from insights generated by the company's cutting edge Marketing Automation Suite, to further drive the value and efficiency of the data collected through NIKE's Mainland China official website and official store on Tmall.com. Gridsum's cloud-based big-data analytics and AI capabilities will analyze NIKE's consumer behavior across multiple marketing channels to strengthen its advertising strategy with highly-targeted marketing content, improve its portfolio of products and build sophisticated customer profiles.