Grupo Bimbo B de C : suspends sales of its Bimbo brand and halts new investments in Russia
March 13, 2022
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Due to the current international situation, and in line with the core values of Grupo Bimbo, our company has suspended sales of the Bimbo brand in Russia, as well as its new capital and marketing investments in that country.
We will continue to monitor and assess the situation as circumstances evolve.
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Grupo Bimbo SAB de CV published this content on 14 March 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 18 March 2022 16:02:02 UTC.
Grupo Bimbo SAB de CV is a Mexico-based company engaged in the food processing sector. The Company focuses on the manufacture, distribution and sale of bread, breakfast bread muffins and bagels, frozen bread, cakes and smaller cakes, sweet and non-sweet cookies, tortillas, pita bread, pizza bread, tostadas and tortillas, snacks, salads and candies, among others. Its segments comprise Mexico; North America, including the United States and Canada; Organization Latinamerica (OLA), including Central and South America, and Europe. The Company operates in over 20 countries and has approximately 100 brands. The Company offers over 10,000 products under various brand names, such as Bimbo, Barcel, Sara Lee, Oroweat, Marinela, Arnold, Entenmann's, Ricolino, Dempster' and Thomas'. It operates through Groupe Adghal.