[TRANSLATION FOR INFORMATION PURPOSES ONLY] THE BANK OF NEW YORK MELLON, S.A. INSTITUCIÓN DE BANCA MÚLTIPLE Mexico City, Federal District, June 11, 2013 Notice of Continuous Purchase Position

According to the Mandatory Public Tender Offer Informative Brochure published on May 2, 2013 by Anheuser-Busch México Holding, S. de R.L. de C.V. ("ABMH"), on the Settlement Date (June 4,
2013), ABMH constituted the Irrevocable Management Trust No. F/01001 (the "Trust"), by contract executed on the same date with Bank Of New York Mellon, S.A., Institución de Banca Múltiple, as trustee (the "Trustee").
The Trustee hereby notifies all the participants in the securities market (the "Participants") that it maintains a continuous purchase position to acquire all the Series "C" shares representing the capital stock of Grupo Modelo, S.A.B. de C.V. (the "Shares"), that have not been acquired by ABMH or its affiliates, through the Mexican Stock Exchange ("BMV"), at the price in pesos equivalent to US$9.15 (Nine Dollars 15/100 Dollars of the U.S.A.) per Share, at a market exchange rate according to the following.
At 10:00 a.m. of each Business Day (Business Day being understood as any day other than Saturday, Sunday or a day on which the commercial banks in New York, New York or Mexico City, Federal District, are obligated to close by law) during the term of the Trust Agreement, the Trustee, through the Casa de Bolsa Santander, S.A. de C.V., Grupo Financiero Santander México (the "Securities Firm"), will present through the system (SENTRA) of the Bolsa Mexicana de Valores, S.A.B. de C.V. ("BMV") a purchase bid to acquire the Shares at a price in Pesos equivalent to the Purchase Price in Dollars, converted at the one day spot exchange rate for exchange transactions from Dollars to Pesos (WM/Reuters USD/MXP One Day Spot) that the Trustee obtains the same Business Day (a "Purchase Bid"). Each Purchase Bid will be maintained in the BMV system for 1 (one) hour each Business Day, which is to say until 11:00 a.m. (the "Deadline"). The Shares that are acquired up to the Deadline will be settled on the following third day (T+3) according to the normal BMV procedure.
The Trustee reserves the right to cancel and withdraw a Purchase Bid before the Deadline in the case of abrupt variations in the exchange rate, in which case the Securities Firm shall present a new Purchase Bid.
Any significant change in this procedure will be timely notified through the BMV Emisnet.
The Trustee will publish quarterly reports in the BMV Emisnet, indicating the number of Shares acquired during the calendar quarter and the number of Shares issued and outstanding that are not owned by ABMH and/or its affiliates.

Paseo de la Reforma 115 piso 23

Col. Lomas de Chapultepec, México, D.F. 11000

For any question or clarification on this Notice, the Participants may contact: Lic. Cristina Reus
Medina and/or Trust Officer of the Trust F/01001, Telephone: (55) 5063-39-32, Fax: (55) 5063-39-
39, email: cristina.reus@bnymellon.com.
The Bank of New York Mellon, S.A., Institución de Banca Múltiple, solely and exclusively as Trustee in the Irrevocable Management Trust No. F/01001

Rosa Adriana López Jaimes Figueroa
Trust Officer

Paseo de la Reforma 115 piso 23

Col. Lomas de Chapultepec, México, D.F. 11000

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