Heartland Financial USA, Inc Appoints Joe Wheeler as Director of Customer Experience
July 28, 2021 at 10:00 am EDT
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Heartland Financial USA, Inc. announced that Joe Wheeler has been named Director of Customer Experience. In this role, Wheeler will oversee the strategy, planning and execution of the company’s overall customer experience goals and initiatives. In collaboration with business lines and executive management, he will ensure customers are provided a seamless experience across all channels along their journey. As the Director of Customer Experience, Wheeler will play a critical role in how customers perceive HTLF banks, and will focus on initiatives to positively impact customer retention and continued growth. A seasoned veteran, Wheeler has spent his career in the financial services industry and consulting. Most recently, he worked at J.D. Powers as senior director for the mid-size and regional bank practices. In that capacity, he helped banks better understand their customer preferences, anticipate their needs and deliver excellent experiences.
Heartland Financial USA, Inc. is a bank holding company. The Company conducts its banking business through multiple independently branded divisions in the states of Arizona, California, Colorado, Illinois, Iowa, Kansas, Minnesota, Missouri, Montana, New Mexico, Texas, and Wisconsin. The principal business of its Banks consists of making loans to and accepting deposits. Its Banks provide a range of commercial, small business and consumer banking services to businesses, including public sector and non-profit entities, and to individuals. It provides multiple service delivery channels, including online banking, mobile/remote banking, and telephone banking. Its Banks provide a suite of banking products and services comprised of deposit and credit offerings, with treasury management, wealth management and retirement plan services. Its primary lines of business include commercial banking, small business banking, agricultural banking, residential real estate mortgage lending, and others.