HeiQ Plc and Patagonia take their long-standing research collaboration to the next level and announce the launch of a jointly developed odor control technology for textiles, HeiQ Fresh MNT - renewably sourced mint oil-derived textile technology to control malodor development on textiles. The long-standing research partnership between Patagonia and HeiQ resulted in yet another innovative solution for a problem on many textiles – malodor. Inspired by Patagonia's determination to continuously improve the chemistry used on all their products, the two pioneers announce the launch of HeiQ Fresh MNT, next generation sustainable odor control based on essential mint oil derived from a renewable and sustainable source.

The similar environmental and social philosophy shared between Patagonia and HeiQ was the backbone for the two brands to embark on an intense research partnership since 2015. Patagonia gives the ideas and sets the principles, HeiQ uses its expertise in specialty chemical formulation and application to textiles to create finishings that outperform the market in terms of sustainability and functionality. HeiQ Fresh MNT is the latest addition to the HeiQ Fresh family of sustainable odor management technologies, complementing the company's mineral-based HeiQ Fresh HAX and the bio-based HeiQ Fresh FFL.

HeiQ Fresh MNT uses a renewable and responsibly sourced mint oil-derived textile technology to control malodor development on textiles, providing fabrics with a long-lasting odor control capability that keeps garments smelling fresh and wearers feeling clean and comfortable all day long. Based on test method ISO17299-3A using isovaleric acid, treated synthetic fibers more than double the odor control efficiency versus current industry standards.